Ouch is a children’s fashion and accessories brand launched by Donna Schneider in 2003. Chic and fresh Ouch’s collections are inspired by Donna’s life, travels and fashion background. OUCH’S style is adventurous and the designs are individual with a romantic retro accent from the designer’s childhood. The range is for modern kids of fashion-conscious parents, cleverly constructed with soft cottons and knitwear focusing on design and creativity as well as detail and quality. Range product from newborn -12yrs available throughout Australia and New Zealand.